Monday, April 5, 2010

DePaul's ads

In thinking about our GOMC assignment I got to thinking about DePaul and if they are doing any advertising in AdWords.  I ran some queries and voila, they are...see image.

Upon clicking through I was brought to a fine site (http://www.depaul.edu/becomeonline/?gclid=CKiJouyY8aACFSVI5wodI0sxGg) with a simple layout giving the user chances to visit the DePaul home page, request more info, or learn about open houses.

Further investigation told me DePaul is using Google Analytics. I think it would be very insightful and helpful to get some true data for something we all can relate to and see how the Google dashboards look and feel.

I did some additional queries for competing universities but did not see paid ads for Northwestern, or Loyola, or University of Chicago.

Hmmm.

3 comments:

  1. Joel,

    Good research - glad to see you are doing this.

    One quick suggestion for you - when mentioning a URL, make sure it is clickable. Such as:

    http://www.depaul.edu/becomeonline/?gclid=CKiJouyY8aACFSVI5wodI0sxGg

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  2. Professor Moore - Thank you for the feedback. I agree that the links should be clickable. I tried to enter so that would happen...can you tell if I'm missing something?

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  3. In the WYSIWYG editor, click on the "link" button (looks like a green globe with a chain link) and use that to insert a URL.

    I can show you on Monday as well.

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