Be sure to check out TreadwareMarketing.com This company and the web site are truly in their infancy, but they are important steps in my efforts to further my experience and career in online marketing.
I chose the name Treadware b/c 1: The treadwear is literally where the rubber meets the road, 2: The domain name was available, and 3: A tire leaves and impact and I want to leave an impact on my clients.
Check back often as I will be making updates
Wednesday, April 14, 2010
Thursday, April 8, 2010
Adding Google Analytics to Blog
Hello:
I was working and working to get GA added to my blog....I could see the code in the view source, but darnint I could not get any data to show up, and in the GA dashboard I got the little error message. I finally found out that when I copied and pasted the code from Google something happened and it did not paste cleanly. Every quote mark was changed (changed to something like ;quote%$; and ever apostrophe was changed to something like ;#39;
Obviously this causes the script not to work properly. I tried to fix it. Hang tight to see if the fix worked correctly.
Joel
I was working and working to get GA added to my blog....I could see the code in the view source, but darnint I could not get any data to show up, and in the GA dashboard I got the little error message. I finally found out that when I copied and pasted the code from Google something happened and it did not paste cleanly. Every quote mark was changed (changed to something like ;quote%$; and ever apostrophe was changed to something like ;#39;
Obviously this causes the script not to work properly. I tried to fix it. Hang tight to see if the fix worked correctly.
Joel
Monday, April 5, 2010
DePaul's ads
In thinking about our GOMC assignment I got to thinking about DePaul and if they are doing any advertising in AdWords. I ran some queries and voila, they are...see image.
Upon clicking through I was brought to a fine site (http://www.depaul.edu/becomeonline/?gclid=CKiJouyY8aACFSVI5wodI0sxGg) with a simple layout giving the user chances to visit the DePaul home page, request more info, or learn about open houses.
Further investigation told me DePaul is using Google Analytics. I think it would be very insightful and helpful to get some true data for something we all can relate to and see how the Google dashboards look and feel.
I did some additional queries for competing universities but did not see paid ads for Northwestern, or Loyola, or University of Chicago.
Hmmm.
Upon clicking through I was brought to a fine site (http://www.depaul.edu/becomeonline/?gclid=CKiJouyY8aACFSVI5wodI0sxGg) with a simple layout giving the user chances to visit the DePaul home page, request more info, or learn about open houses.
Further investigation told me DePaul is using Google Analytics. I think it would be very insightful and helpful to get some true data for something we all can relate to and see how the Google dashboards look and feel.
I did some additional queries for competing universities but did not see paid ads for Northwestern, or Loyola, or University of Chicago.
Friday, April 2, 2010
NAVTEQ
One company I would like to highlight is NAVTEQ...
Here is their site: http://www.navteq.com/
Here is their profile from LinkedIn:
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions.
NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world.
The Chicago-based company was founded in 1985 and has more than 4,000 employees located in 196 offices and in 43 countries.
NAVTEQ was acquired by NOKIA in 2008
Here is their site: http://www.navteq.com/
Here is their profile from LinkedIn:
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions.
NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world.
The Chicago-based company was founded in 1985 and has more than 4,000 employees located in 196 offices and in 43 countries.
NAVTEQ was acquired by NOKIA in 2008
Welcome
Welcome to my blog. Here you can read information on various topics relating to online marketing including profiles of interesting companies, thoughts on new trends or innovations, and some general random thoughts.
Read on.
Joel
Read on.
Joel
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