Clash of the touch screen Titans: HTC EVO vs. iPhone

For anyone paying attention to the mobile handset market this is an exiting time.  Sprint and HTC just released the first 4G enabled handset, the EVO 4G (see picture below), and is setting sales records.  This is a pretty big deal b/c it is a very cool step in the evolution of the wireless world and the adoption of a WiMax network. 

Do you want to know which one is the best product, EVO 4G or iPhone 4?  Well fortunately for you CRN.com did a head-to-head review based on a wide variety of factors including memory and storage, price, battery life, network, connectivity, etc...

Take some time to check out the battle:  HTC EVO 4G versus the Apple iPhone 4.


And NO, I'm not going to tell you who won, you will have to read it yourself.

Additionally, it's worth checking out the Sprint site just for the interaction and viral nature of the 4G firsts feature.

Keep on keeping on - in a mobile way.

My Mobile marketing snapshot

Greetings:

Over the past weeks I've been exposed to mobile marketing in a variety of ways and thought I would post my snapshot on topic.  This post is a bit of a catch-all.

First, it was nice to see an article on eMarketer regarding an old client of mine, Cars.com.  The article - available here - outlines the approach the company took to design and launch their mobile campaign.   One thing that came out in this article that I completely agree with is this, the method or channel of customer communication may change over time, but quality and relevant content will never cease to be crucial for making a connection to your customers.

Second, according to comScore - the leading OEM's in this field are Samsung, Motorola, LG, RIM, and Nokia.  This is quite relevant to me since my group project for another class was specific to handset manufacturers   Interesting to note, although Apple is a major player in the smartphone arena they still have a relatively small market share.

Third, if you are interested in learning more or staying in touch w/ the mobile marketing space, here is a site you should be familiar with.  Mobile Marketing Watch.  They provide a wealth of information on the industry including best practices and trends.

Keep on keeping on.

Joel